Marketing & PR Examples

I've developed successful strategic marketing plans that focus on business objectives, market analysis and research, SWOT analysis, competitive environmental scans, messaging and tactical recommendations, along with an implementation timeline.

This is an archive of past work prior to when I joined the American Red Cross in 2020.

VIEW CAMPAIGN in response to covid-19

The following is a sample of tactical work prior to the COVID-19 pandemic. More recent examples can be shared upon request.

Direct Marketing 

Catalogs/Schedules

Editing & Project Management 

Other Examples:

• Kids on Campus at HCC, Summer 2019
• Recent HCC Noncredit Schedule

Expanded Mailers

Writing & Project Management 

Other Examples:

• Personal Enrichment at HCC, Fall 2018

Postcards

Writing & Project Management

Other Examples:

• English Institute at HCC, 2013
• Towson University Event, 2008

Email Marketing

Content & Deployment

Other Examples:

• Facebook Live Promotion
• Program Newsletter

Radio Advertising

Script Writing & Placement

Other Examples:

• ​Spanish Radio Ad for HCC ESL Program

Print Advertising

Writing & Photo Selection

Other Examples:

• ​Catalog Ad 
• Newspaper Ad

Digital Marketing

Web Content

Writing & Content 

Other Examples: 

• Constellation (2010-2012)
• Towson University CBE (2005-2009)

Social Media

Account Admin & Advertising

Other Examples:

• Constellation Facebook & Twitter
• Recent Boosted Ad Example

Video

Script Writing & Coordination

Other Examples: 

• Promotional Video 
• Facebook Live 

Infographics

Writing 

Other Examples:

• RECs Explained
• Renewable Energy Benefits​

SEM 

Writing & Agency Management

Copywriting includes display, search, responsive, and Google ads in coordination with website SEO

Content Marketing

Campaign Management

All aspects of launching a content marketing campaign including copywriting, advertising, workflow setup, and agency management

Public Relations & Communications

Media Releases

Writing & Media Coordination

Other Examples:

• ​Event Announcement
• Award Story

Magazines & Reports

Writing & Editing

Other Examples:

• Feature Article
• Annual Report 

Brochures

Writing & Editing

Other Examples:

• Standard tri-fold ​

Speeches & Lectures

Ghost Writing & Editing

Other Examples:

• Talking Points
• Introductory & Closing Remarks
• Fact Sheet​

Presentations

Creating & Presenting

Other Examples:

• Community Presentation 
• Roundtable Handout 

Instruction

Adjunct Faculty

Throughout the three-credit upper-level undergraduate business capstone course, students were given projects to strengthen writing, critical thinking, problem-solving, team work, and career exploration skills.

In addition to the work above, please see my Writing Portfolio for editorial writing samples.